 |
| Jim Carrey in The Truman Show |
A concept designed by Joel and Ian Gold to inform the population that we now live 'in' media not with it. This 'disease', as Mark Deuze (2011) calls it, presents to us the idea that we are no longer creating our own identities but are rather being forced into something we aren't through the means of media. Deuze writes in his article that:
"the TSD contains a belief that one's life has ceased being spontaneous, as one is always aware of the scripted and broadcasted nature of everything one does." (2011, pg 141)
I personally think Mark Deuze was scared out of his mind that technology will take over the world. But while his article focuses on the dark side of this aspect, it lacks the lighter one. What has arisen with the introduction of everyday media? More jobs. Equal rights. Self-governance. A window into pure imagination.
 |
| Inception |
Our reality is now one that includes media and as Marshall McLuhan states "media is an extension of man". So be it. That is why we study media, so we can understand how it has and will continue to become ingrained in our everyday lives. It is not necessarily a bad thing, it just keeps happening. We are living in our own personalized, digitally-based, edited reality where we allow room for more creation. Is this so bad???
REFERENCE:
Deuze M, 2011, 'Media Life', Media Culture Society Journal, January, Vol 33, No. 1, pp 137-148
